Blaq Luxury Hair case study

About

Meet Blaq Luxury Hair - a successful hair care brand from the US that helps its customers to grow their hair with the power of natural ingredients. They sell both in retail in the US and online worldwide.

The Challenge

Cherice, the founder, approached us with 2 problems she knew about: website design doesn't correspond to brand values and the conversion rate could be higher.

Our approach

1. Move the brand identity to the website

As the brand has been around for a while, and it had its firm product labels. So we decided to create a design based on these labels, and we also added some creativity from our side: new colors, fonts, buttons, etc. We used the Dawn theme as a basis and rebuilt the store from scratch, so it became much faster and easy to use.

2. Optimize Images

In the process of development, we discovered that images were slowing the website down, and we saw an opportunity here. After resizing and compressing them, the website speed went up. We added some new images so that the brand feels more alive on the website.

3. CRO basics

We improved the navigation, especially on the desktop: grouped categories, put them into mega menus, and add images there. On the product page, we improved the description and put them in the tabs, customized the reviews, and added a better description for the subscription. We added a new upsell section to increase AOV on their product page.