About Uzzle

Uzzle had one simple goal: bring families closer together. Their solution was a board game that everyone, from kids to grandparents, could enjoy. The game was a hit because it was fun for all ages. This success led Uzzle to create more games, each one becoming popular and helping families bond.

Imagine this: kids off their phones, parents and grandparents laughing and having fun together. Uzzle made this a reality.

The Challenge

Uzzle's Shopify website had been up for a year but lacked Conversion Rate Optimization (CRO). As the holiday season approached, founder Zach found us on LinkedIn. They were running Meta ads aggressively and wanted to scale even more during Black Friday and the holidays. But the team saw that their website wasn't performing well enough to handle the growth.

We saw a huge opportunity. The product was great, and the website had never been optimized for conversions.

Our Approach

1. Low-hanging Fruits

With Black Friday approaching, we had to act fast. We reviewed the website, checked customer demographics, and came up with A/B test ideas the next day. Within a few days, we fixed bugs and obvious UX issues and started our A/B tests.

2. More In-Depth Research

Using analytics, we learned about the customers. We did review mining to find the main benefits of the product and customer objections. With data from heatmaps and surveys, we created a list of main insights and high-ROI tests.

3. A/B Testing

We focused on tests for Black Friday and the holiday season first. Our A/B test win rate was 50%. One big win was changing the first image on the product page to one that highlighted gifting. This simple change boosted Revenue per Visitor by 3.34%.

Results From Rearranging The Collection Page Test 👇

After the holiday rush, our goal was to scale during the off-season when buyer intent is lower. Our research showed that visitors wanted details about gameplay, duration, and the number of players. We tested a bundle upsell that highlighted how many people could play with a single game versus a bundle. This test led to a 17.62% increase in Revenue per Visitor, adding $11,778 per month in additional revenue.

Results Adding a Bundle Upsell Test 👇

3. Landing Pages

Uzzle’s main landing page for ads was their product page. We saw a big opportunity to optimize this. We built new landing pages from scratch using Replo. The first versions performed slightly worse than the product page, but we kept iterating. After multiple iterations, one of these new landing pages became the top performer in their Ad account.

Result

Through dozens of A/B tests and many landing page iterations, we added +$2,356,677 to Uzzle's annual revenue. They scaled profitably through Meta ads and continue to grow, uniting more families with each game they sell.