Into Gaia represents today's modern-day female goddess, a rebellious woman, who is imaginative at heart, not afraid to speak her truth, and stands out, living wildly free in her feminine divine power. Into Gaia has had the honor of dressing celebrated figures such as Mae Muller, Anne-Marie, and others, elevating their style and showcasing the brand's impeccable designs.
The main goal was to create a design that would represent Into Gaia's values: aesthetic, luxurious, but at the same time wild, authentic, and empowered. The previous website has been made on Wix with the intent just to have the ability to sell online, but it didn't match the brand, sometimes looking unprofessional, and sometimes slow. The market is saturated with different fashion brands, but this one is special, so the new site had to be like that.
According to brand goals and values, we have been working with brand owner, Sib, very closely to get the desired outcome. We also went the extra mile and agreed to add some more pages and functionality to make the new store full-fledged. After the design in Figma was ready, we set up the store on a custom Shopify theme and added a couple of crucial apps, like Klaviyo, Instafeed, and Wishlist.
We did the basic conversion optimization for the store and looking forward to helping it to grow. More than that, we taught the brand owner to use all the Shopify functionality she need to upload new collections, edit existing products & pages and manage the orders.
Sib, the founder of Into Gaia, said that she was very happy with the outcome and that the store looks fab. The store already sells well and the Into Gaia audience received the website update very positively.