About MWD
Matt's Warehouse Deals began as a brick-and-mortar store near Atlanta, US. With a simple vision: to offer great deals to everyday people and provide a place for wholesale customers to buy merchandise for resale. They sell a wide variety of products, from food to sublimation supplies, with the latter becoming their standout category.
The Challenge
As the business grew, Matt decided to launch an Ecommerce store to sell their goods online. The Shopify website they built converted organic and paid search traffic really well. But when it came time to scale their Meta ad campaigns, profitability took a hit. They needed a solution.
Matt found Pega through a referral from one of Pega's other clients, seeking help to boost sales from paid ads. Our goal was clear: make visitors from paid ads buy more. We dove into the project with enthusiasm.
Our Approach
1. Deep Customer Research
So we started with a thorough dive into customer data. We wanted to know who they were, where they lived, what they were interested in, and what they needed.
We used various research methods: analytics analysis, heatmaps, post-purchase and on-site surveys, warm reach outs to past customers, and daily communication with the customer support team.
This gave us a full database of insights about our customers.
2. Identify Conversion Blockers
With all the data collected, we grouped insights from different research methods. This helped us generate clear ideas about why some people didn't buy and how to fix it.
The main issue was product findability. With over 1,000 SKUs, visitors had a hard time finding what they wanted.
We also found that many customers were unaware of the "buy more, save more" discounts, which could benefit those buying in bulk.
3. A/B Testing
We prioritized our ideas and tested the ones with the highest ROI first. As a full-service CRO agency, we handled everything: research, test management, design, development, and website support during testing.
Initially, our winning tests generated small uplifts, but many tests were also losers.
But we learned from our losses. By the end of the program, we achieved a stunning 35% win rate. Out of 27 tests, 7 were significant winners, generating +$675,126 in additional annual revenue.
As an example, we tested adding "bestseller" and "low stock" badges on product cards across the website. This test alone increased Revenue per Visitor by 19.7%, resulting in an additional +$10,090 per month. These badges made it easier for visitors to make a choice.
Product Card Badges Test 👇
Product Card Badges Test Results 👇
As another example of a test that significantly changed how visitors use the site, we added a search bar below the sticky header. This simple change led to an astounding +$13,966 per month in additional revenue. It had a huge impact because it made it easier for MWD customers to find what they were looking for, encouraging them to spend more.
Search Bar Test 👇
Search Bar Test Results 👇
Result
By the end of our contract, Matt's Warehouse Deals saw a 27:1 ROI for our services. We ran 27 A/B tests, generating +$675,126 of additional anual revenue. We think it was a great deal!
