Before we start working with a client, we tend to review their website and any available data (if available) for free.

During this review, we identify bugs, UX issues, and unseen opportunities.

All those findings get compiled into a detailed Figma file which contains insights and actionable next steps.

We do a health check for all the existing tools of our clients and configure them for our needs without breaking anything.

We discuss other tools we need with a client and set them up.

We don't waste any time, and during the first week of cooperation, we build and launch the first A/B tests.

Those tests usually potentially have high returns and require low effort to set up.

To generate big wins for our clients, we need to know everything about their customers. That is where our CRO research process comes in.

We use multiple research methods: analytics analysis, heatmaps and recordings, on-site and post-purchase surveys, science articles, review mining, competitor and market research.

Then we put all our insights in the shared database and a comprehensive report that our clients can access at any time.

It's hard to test based on a bunch of insights. That's why we generate a backlog of testing ideas and share them with our clients.

All ideas are prioritized based on the effort required to implement the test, potential outcome, and other parameters.

We validate those improvement ideas through A/B testing.

This is our main and the most effective tool for learning about the customers more.

Each A/B test is designed, developed, and thoughtfully QA'd by us. We make sure our changes resonate with the brand and don't break anything on the website.

We make sure that each test is TRULY statistically significant and is NOT false positive or false negative.

Through A/B testing, we find the biggest uplifts and the most valuable learnings about the customers that our clients tend to apply in their marketing.

CRO is an ongoing process and can last forever.

We squeeze the knowledge from each A/B test and come up with new and better test ideas based on that data.

We constantly research and learn something new about the customers which gives us an unlimited number of new test ideas.

We push live the changes that have been tested and showed significant uplifts.

We make sure that all those changes are bug-free and not slowing the website.

Very often our clients have a big perspective in creating dedicated Landing Pages for their Ads.

Here's how we do it:

1. Design LP in Figma first or build straight away in Replo.
2. Apply all knowledge about the product, offer, and customers.
3. Get client approval.
4. Continuously monitor the LP while it's live.
5. Iterate and test on new Landing Pages.
6. Create various types of Landing Pages: advertorials, listicles, pre-sell pages, and sales pages

Leaders of the industry do CRO to get the most value from their marketing spend, increase profitability, and get valuable learnings about their customers.

Effective CRO decreases CAC and increases ROAS. This allows brands to invest more in ads and achieve better returns.

CRO is a continuous process, but first results typically appear within the first three months.

The general Conversion Rate metric heavily depends on factors like traffic quality and seasonality. This is not our primary metric. Instead, we measure the improvements in Revenue per Visitor on certain pages. We constantly seek improvements in add-to-cart rate, cart & checkout abandonment rate, bounce rate, and other intermediate KPIs.

The main success metric for our CRO program is the A/B test win rate. If all winning A/B tests are statistically significant, you can make sure that they positively impact website performance.

We tend to record short Loom videos on how you can check the validity of our results in different tools.

We are honest in our communication and are always in touch with our clients. We encourage our clients to provide honest feedback to improve the whole experience of working with us.

We constantly update our clients in Slack and weekly meetings.

Random optimization ideas rarely move the needle. The ideas that are based on data about the customers DO move the needle.

So we always create our A/B tests based on in-depth customer research.

Our designs are not only CRO-oriented but also look good. Because we know that the better the website looks, the more credibility and trust it creates.

Yes, we take care of the custom code and Replo development.

Our QA process includes 3 people in it.

First, our dev checks the changes he made after finishing the implementation.

Next, the QA specialist checks the changes on multiple devices and browsers, making sure those changes don't cause flickering, bugs, speed, or any other issues.

Finally, we send the preview of the test to our client. If all looks good to him, we push changes live.

If there's a bug on the website, we act immediately and fix it as soon as possible.

We talk to our clients on Slack daily. We share the progress reports in our weekly meeting. If needed, we can easily hop on a call with them in the middle of the week.