Pega
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LossThe UzzlePDPUZ-4

Red price + percentage discount badge

Before
Before
After
After
-3.1%
Conversion
-2.1%
Rev / visitor

Hypothesis

Making the price and discount badge red and adding the discount percentage will create urgency and lift conversion.

What we learned

CVR -3.1%, RPV -2.1%. Heatmaps showed more clicks on the badge, which opened a discount modal, likely pushing more people to the Amazon link inside it. The extra digits also added cognitive load. A clear loss, and a useful one.

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