Pega
← All experiments
WinnerThe UzzlePDPUZ-17

How-to-play video on the product page

Before
Before
After
After
$401K/yr
Projected annual revenue
+1.3%
Conversion
+6.8%
Rev / visitor

Hypothesis

A how-to-play video below the fold gives visitors a clearer understanding of the game, reducing friction and lifting conversion.

What we learned

CVR +1.3%, RPV +6.8%. Engagement on the variation was clearly higher, people genuinely want to understand the rules before they buy. The revenue-per-visitor lift mattered more than the modest CVR move.

Want tests like this on your store?

Free teardown: we walk your store live and show you the three highest-impact tests we would run first.

$0$500