WinnerThe UzzlePLPID: 50
Remove star reviews on PLP
Before
After
$20K/yr
Projected annual revenue
+4.1%
Conversion
+3.6%
Rev / visitor
Hypothesis
Because we saw that the most clicked item on the PLP is The Uzzle which has the most reviews, we expect that after we remove review stars from the product cards on the PLP, visitors will be more interested in other games and bundles, in particular. It will increase a click-through rate to other games and the RPV.
What we learned
The variation lifted conversion +4.1% and revenue per visitor +3.6%.
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