Hide Alia exit intent popup on product page of Terra Grounding

Before

After

Hypothesis

The popup kills CVR - and should only just be on the home page and not on the product pages.

What we learned

After 10 days of testing, the control outperformed the variation across the key metrics, including conversion rate, revenue per visitor, profit per visitor, and overall net revenue. The variation, which removed the popup from the product page, showed a lower CVR and weaker performance from the beginning of the test, indicating that the popup was not negatively affecting conversions or the main revenue metrics. Although the test did not reach statistical significance, the consistent performance trend suggests that the original hypothesis was false, so the control should be declared the winner and the test should be paused.