Trust badges above the fold at checkout

Before

After

Hypothesis

If we add trust badges (30-Day Satisfaction Guarantee, Fast Shipping From USA, Secure & Encrypted Payments, 200,000+ Happy Customers) between express checkout and the Step 1/3 form, then we will increase checkout completion rate and revenue per visitor, because placing security reassurance ("Secure & Encrypted Payments") and risk reversal ("90-Day Guarantee") directly above the email/phone input reduces hesitation at the exact friction point where customers decide whether to trust the brand with their information. Social proof (200,000+ customers) and shipping confidence at this stage prevent last-minute abandonment from first-time buyers who lack purchase history with the brand.

What we learned

Conversion rate increased 4.2% (49.13% to 51.21%) and revenue per visitor increased 10.1% ($85.04 to $93.61), adding an estimated $271,290 in yearly revenue. AOV also rose 5.6% ($173.08 to $182.80).