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WinnerThe Grounding CoHPTGC-45

Move bundle closer to the fold

Before
Before
After
After
$2.0M/yr
Projected annual revenue
+7.9%
Conversion
+10.3%
Rev / visitor

Hypothesis

By moving the bundle offer closer to the banner on the homepage, visitors will see it earlier and reduce the chance of missing it, thereby increasing bundle PDP click-through rate and therefore the RPV.

What we learned

There are more bundle purchases in the variation. Also a lot more visits of the bundle in the variation from the homepage.

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