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LossThe Grounding CoPDPTGC-29

PDP selectors revamp

Before
Before
After
After
-$402K/yr
Projected annual revenue
-12.3%
Conversion
-9.5%
Rev / visitor

Hypothesis

Because we see a low ATC rate and low quantity selector and variant picker usage, we expect that redesigning the PDP selectors will result in more ATC and RPV.

What we learned

Fewer clicks on size selectors, fewer clicks on bundle selectors with higher AOV. More people scrolled to ATC and more people added products to the cart. Guesses: - Visitors were confused why they got 2 sheets added to the cart, maybe the selected quantity is not properly highlighted. - Visitors didn't see the value of buying more sheets.

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