Quantity selector above the fold

Before

After

Hypothesis

Because we saw a high drop-off rate on the PDP and people click a lot on the 2-item bundle option, we expect that by moving the quantity selector above the ATC and pre-selecting the 2-item bundle, the RPV will increase and the drop-off rate will reduce.

What we learned

The test showed a significant result for CR (+19.25% with confidence 99%). RPU increased by $1.19 (23.1%) with confidence 99%. AOV increased by $12.39 (6%) with confidence 95%.