Sticky CTA in announcement bar

Before

After

Hypothesis

By making the announcement bar sticky and adding a direct CTA to the product page, visitors will have easier access to the promotional offer and be more likely to take action while reading, thereby increasing click-through rate (CTR) from the listicle to the PDP and improving overall conversion rate (CVR).

What we learned

Conversion rate increased 6.3% (2.86% to 3.04%) and revenue per visitor increased 7.75% ($2.88 to $3.10), adding an estimated $261,373 in yearly revenue. AOV also rose 1.4% ($100.69 to $102.12).