Bundle pack

Before

After

Hypothesis

By introducing 1, 2, and 3-pack bundle options with escalating savings (e.g., 1 at full price, 2 at ~10% off each, 3 at ~15-20% off each), thereby improving perceived value and reducing decision friction, we will increase AOV and overall revenue per visitor, without harming CVR.

What we learned

Conversion rate increased 5.2% (9.60% to 10.10%) and revenue per visitor increased 12.5% ($9.54 to $10.73), adding an estimated $1,077,336 in yearly revenue. AOV also rose 6.9% ($99.38 to $106.21).