Estimated arrival date below ATC

Before

After

Hypothesis

By adding a clear estimated delivery date range below the Add to Cart button on the product page, visitors will feel more confident about shipping timelines and experience reduced hesitation at the point of purchase, thereby increasing conversion rate (CVR) and reducing bounce/drop-off from the PDP.

What we learned

Conversion rate increased 9.6% (6.87% to 7.53%) and revenue per visitor increased 8.3% ($6.95 to $7.53), adding an estimated $483,045 in yearly revenue. AOV declined slightly, -1.2% ($101.24 to $100.00).