Add a hero section with a strong value proposition

Before

After

Hypothesis

By adding a homepage hero section that communicates the brand value proposition with an engaging image, social proof, and a clear CTA, visitors will better understand the brand and feel more confident in exploring products, thereby increasing homepage engagement and leading to more product views and higher conversion rates.

What we learned

Results: Conversion rate: -2.27%, RPV: +15.90% [Est. $3,638/month], AOV: +18.60% [$29.32], View collection rate: +12.96%. Learnings: The hero told teachers why the brand matters before what to buy, nudging them toward value-packed bundles and higher-priced resources, hence the AOV spike. Social proof and benefits fueled curiosity. Loved by 10,000+ teachers plus benefit bullets made visitors click into collections (+13%), showing engagement, not apathy.