UGC videos under ATC

Before

After

Hypothesis

If we add a row of UGC videos directly below the add to cart button, conversion rate and revenue per visitor will increase, because authentic customer footage provides social proof at the exact moment of purchase consideration and shows what the product looks like in real life without sending shoppers away from the buy zone.

What we learned

The UGC row lifted conversion +9.0% and revenue per visitor +10.8% over 13 days. Third brand in our portfolio where UGC placed at the point of decision produced a significant lift.