Pega
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LossThe UzzleLPID-83

Switch featured in and buy box

Before
Before
After
After
-$69K/yr
Projected annual revenue
-3.1%
Conversion
-3.0%
Rev / visitor

Hypothesis

By moving buy box right below the fold Visitors will see the product details sooner Thereby more visitors will see the buy box, therefore ATC and RPV will increase

What we learned

The 'Featured In' section with quotes seems to work well as authority-driven social proof just below the fold. The quotes likely build credibility, spark interest, and encourage visitors to scroll further and explore the product in more detail. → Add quotes to Featured In section on the PDP

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