Estimated arrival date

Before

After

Hypothesis

By adding "Get it between [date range]" below ATC on the LP, visitors will experience less anxiety regarding the arrival date of the order, thereby RPV will increase

What we learned

Based on heatmaps, there are a bit (but not significantly) less clicks on the FAQs related to shipping. Arrival time may be the thing that they are looking for there. Based on that, here are new test ideas based on that: → Add estimated arrival date on the PDP → Add a note about Express shipping (2 business days) → Add estimated arrival date on the checkout under shipping options → Add estimated arrival date in the cart