"You might also like" section
Hypothesis
We expect that adding You Might also like section below the fold will encourage people to explore other products and buy more of them, increasing RPV
What we learned
Loss prevented - adding the 'You might also like' section on the PDP significantly reduced both conversions (-12.7%) and revenue (-12.3%). The additional product recommendations likely created distraction and reduced focus on the primary product, leading to decision paralysis and cart abandonment. -This could be an issue of placement as much as it is the concept. Placing the cross-sell options ahead of the Why parents love… and customer review sections breaks up the PDP before a visitor has had a chance to view all of the good stuff about the game they've chosen to view -Up- and cross-sell may be better approached later in a visitor's journey than the PDP - Visitors purchased significantly more of a Family Night Bundle and less of Uzzle game in both Variations.
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