WinnerThe UzzlePDPID-61
4 Uzzle variants with expansion pack
Before
After
$200K/yr
Projected annual revenue
+7.7%
Conversion
+8.0%
Rev / visitor
Hypothesis
We expect that adding 2 variants (expansion pack, 2 expansion packs) will increase AOV and CVR will stay the same.
What we learned
We expected uplift in AOV but got AOV stay almost the same, and CVR increased a lot.
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