Replace the 1st image for Uzzle
Hypothesis
By adding 3 USPs to the 1st image in the Image Gallery, which are highlighted right beneath a product shot, visitors will see the main benefits of the product upon landing on the PDP above the fold and therefore get a better understanding of the product
What we learned
Variation showed lower bounce rate but also lower ATC, Checkout and conversion rate. Personal opinion - it is important to clearly demonstrate the product first without cognitive load. We also have a second image with the same benefits. As an iteration I would test a new image like the one we have for Stack Royale currently
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