Replace below the fold gameplay video

Before

After

Hypothesis

By showing an autoplaying gameplay video below the fold, visitors can directly see how to play the game (and not have to click play), which gives users more clarity which will increase RPV

What we learned

Basically no difference with a new video. What's interesting - in variation Average engagement time is 4s longer (43s vs 47s) and the bounce rate is lower. The scroll rate is also better in variation. I would publish the new vid.