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LossThe UzzlePLPID-36

PLP USP banner

Before
Before
After
After
-$26K/yr
Projected annual revenue
-7.3%
Conversion
-6.4%
Rev / visitor

Hypothesis

By adding a USP banner on the PLP highlighting game details and benefits, visitors will feel more confident about the products, thereby increasing conversion rate.

What we learned

Results: CVR: -10.9%, RPV: -10.1%. Learnings: The scroll rate got worse in the variation, and there is a significantly lower PDP click-through rate and higher bounce rate in variation. That means that visitors are not looking for any general info on the PLP, they rather look for the products.

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