Iterate on hero section redesign

Before

After

Hypothesis

By adding 2 main game cards instead of a banner in the hero section, visitors will have better clarity about the product offerings and clear CTAs, thereby increasing RPV.

What we learned

Results: CVR: +9.4%, RPV: +16.6%. Learnings: The scroll rate and bounce rate were better in the variation, and all metrics increased. That means that test worked just as we expected. It's important to communicate value proposition and include clear CTA with a link to the PLP.