PDP upsell

Before

After

Hypothesis

Based on high engagement with the FAQ question 'Can more than 4 people play?' and feedback from the post-purchase survey, which indicated that customers were unaware they could play with 8 players by purchasing a bundle, we believe that adding an option to choose between a single product and a bundle on the product page will increase clarity and motivation. This change is expected to boost the RPV without negatively impacting the CVR.

What we learned

Results: CVR: +8.3%, AOV: +8.1%, RPV: +17.9%, Approx +$11,762 in additional monthly revenue. Learnings: Variation added 9% in CVR and $4 in AOV. This is a huge uplift considering that the change was simple: there is already a quantity selector where visitors can select the number of games. From heatmaps we saw an increase in clicks on the bundle upsell. The only thing that is new is the number of players. In both single product and bundle we specified the number of players. Maybe this aspect was important for visitors and they didn't know before that by buying 2 boxes of the same they can play up to 8 players instead of 4. Follow-up: Add number of players for each product on the Collection page.