WinnerThe UzzleCartID-19
Cart text update
Before

After

$54K/yr
Projected annual revenue
+1.5%
Conversion
+0.4%
Rev / visitor
Hypothesis
Because we know that bigger font tend to work better for our target audience and the return time is actually unlimited, we expect that increasing the font size of the guarantee and replacing 30-day with 100% will reduce cart abandonment rate and increase conversion rate
What we learned
Seems like older people appreciate the text size and they've noticed the guarantee in the cart more often, which added more trust to the store
Want tests like this on your store?
Free teardown: we walk your store live and show you the three highest-impact tests we would run first.
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