WinnerHouse of AyurvedaPDPHOA-07
UGC video above the fold
Before
After
$569K/yr
Projected annual revenue
+2.7%
Conversion
+3.7%
Rev / visitor
Hypothesis
Placing a short, age-matched UGC testimonial video in the first screen above the CTA will reduce the entry-leak rate and increase CVR and RPV by delivering credible human proof at the point of highest attention and earliest drop-off. We expect the lift to come from reduced trust friction rather than any change in offer or price, so AOV should stay flat.
What we learned
The variation lifted conversion +2.7% and revenue per visitor +3.7%.
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