LossHydrohPDPHD-SEP04
Bottle top fold revamp
Before
After
-$1.4M/yr
Projected annual revenue
-12.4%
Conversion
-13.6%
Rev / visitor
Hypothesis
By revamping the top fold, visitors will understand faster what the product is and why it matters, thereby reducing bounce rate, improving add-to-cart rate, and increasing overall conversion rate.
What we learned
Revamping the PDP top fold, adding a gallery thumbnail strip, extra trust badges, an extra benefit bullet, and a customer review snippet above the buy box, reduced conversion rate by 12.45% and revenue per visitor by 13.55%, costing an estimated $1,422,688 in yearly revenue.
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