Pega
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WinnerHydrohPDPHD-76

UGC section near ATC

Before
Before
After
After
$389K/yr
Projected annual revenue
+4.9%
Conversion
+4.1%
Rev / visitor

Hypothesis

By placing a curated UGC section (real customer photos + short review snippets) immediately near the Add to Cart button, visitors will feel higher trust and connection at the moment of decision, thereby, increasing add-to-cart rate and overall conversion rate.

What we learned

Adding a UGC video section near the Add to Cart button lifted conversion rate by 4.91% and revenue per visitor by 4.14%, adding an estimated $388,626 in yearly revenue.

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