Highlight certification and guarantee badges

Before

After

Hypothesis

If we increase the visual prominence of our existing certification and guarantee badges above the fold, then visitors will feel more confident about both the product's effectiveness and its price and thereby increase the add-to-cart rate and effectively purchases.

What we learned

Increasing the visual prominence of the certification and guarantee badges lifted conversion rate by 5.17% and revenue per visitor by 6.07%, adding an estimated $531,030 in yearly revenue.