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WinnerBabybubPDPBBB-56

BPH subscription selector

Before
Before
After
After
$80K/yr
Projected annual revenue
+4.8%
Conversion
+9.4%
Rev / visitor

Hypothesis

By adding an opt-in subscribe-and-save selector to the BPH product page, we expect a share of buyers to start a subscription at purchase, thereby increasing repeat purchase rate and customer lifetime value.

What we learned

The variation lifted conversion +4.8% and revenue per visitor +9.4%.

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