Custom card badges

Before

After

Hypothesis

By adding badges like Selling Fast, Low Stock, the sense of urgency will be triggered and would result in higher & faster conversions

What we learned

Conversion & Revenue: • CVR: +4.51% (3.399% → 3.552%) • RPV: +5.97% ($3.56 → $3.77) • PPV: +6.10% ($2.72 → $2.88) • AOV: +1.40% ($104.74 → $106.20) • Est. +705 orders/month · Est. +$97,749 revenue/month Statistical Note: Confidence level: 89.9% (one-tailed z-test). Below 95% threshold. CI: -2% to +12%. Note: test ran Nov 18 to 24, overlapping with Black Friday traffic. Seasonal uplift may have contributed to the result. Key Learnings: ✅ "Selling Fast" and "Low Stock" badges triggered urgency at the browse stage: Scarcity cues on collection cards accelerated decision-making before visitors reached the PDP. ✅ AOV lifted alongside CVR: Badges likely directed attention toward higher-priced or discounted items, nudging visitors into larger purchases. ⚠️ Black Friday overlap limits confidence: Test ran during peak BFCM traffic. Urgency cues may perform differently in normal traffic where scarcity feels less credible. Retest outside peak season to validate. Recommendation: WINNER All metrics positive. Retest in non-peak traffic to confirm lift holds year-round.