Pega
← All experiments
WinnerArdantPDPAR-JAN03

UGC videos below the add-to-cart

Before
Before
After
After
$426K/yr
Projected annual revenue
+5.9%
Conversion
+7.2%
Rev / visitor

Hypothesis

A user-generated video section below the CTA gives hesitant scrollers social proof and visual clarity (real customers, real fit and color), reducing purchase hesitation.

What we learned

CVR +5.87%, RPV +7.20%, AOV +1.26%. Est. +297 orders/mo, +$39,868/mo. 88% confidence (small sample, ~12.7k/arm). Real customer videos reassured visitors who scroll past the CTA; AOV lifted alongside CVR. Roll out and keep the UGC library fresh.

Want tests like this on your store?

Free teardown: we walk your store live and show you the three highest-impact tests we would run first.

$0$500