Pega
← All experiments
WinnerArdantPDPAR-DEC03

Stock-availability widget on the PDP

Visuals recreated for client privacy · real results below
Before
Before
After
After
$416K/yr
Projected annual revenue
+2.0%
Conversion
+1.9%
Rev / visitor

Hypothesis

A stock widget (in stock / low stock / pre-order) reduces hesitation and sets shipping expectations, preventing delayed decisions and checkout abandonment.

What we learned

CVR +2.02%, RPV +1.90%, AOV flat. Est. +288 orders/mo, +$29,276/mo. 72% confidence. "In stock, ready to ship" removed a silent objection and signaled reliability to first-time buyers. Ran during peak holiday traffic, validate the lift holds in normal conditions.

Want tests like this on your store?

Free teardown: we walk your store live and show you the three highest-impact tests we would run first.

$0$500