Trust badges above payment

Before

After

Hypothesis

By adding trust badges (Worldwide Shipping, Gift-Ready Packaging, 30-Day Returns, Secure Payment) above the payment section, we expect to reduce the 44% checkout abandonment rate by addressing last-minute hesitation. Currently, checkout only addresses transaction security, badges answer broader concerns about shipping, returns, and packaging at the exact moment users decide whether to commit, giving first-time buyers the reassurance needed to complete purchase.

What we learned

The variation lifted conversion +4.7% and revenue per visitor +6.4%.