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The UzzleOffer LP~8% CVR · 95% subscription rate

The Blockwork bundle

The page
The Blockwork bundle, page, section 1The Blockwork bundle, page, section 2The Blockwork bundle, page, section 3The Blockwork bundle, page, section 4The Blockwork bundle, page, section 5The Blockwork bundle, page, section 6The Blockwork bundle, page, section 7The Blockwork bundle, page, section 8

The job

The successor to the award LP, built to convert the same traffic even harder with a subscription-first offer: buy an Uzzle, get Blockwork free, which starts the Uzzle Club trial.

The angle

The subscription era play: Blockwork free for 30 days, then $29.99 if you keep it, then two new games every two months. The page is fully transparent about how the subscription works, no dark patterns, and it converts anyway. Lower AOV, lower shipping threshold ($40 instead of $85), far higher throughput.

What to steal

The buy box. Social proof inside it, the guarantee communicated properly, UGC with real people, and an offer you can understand in one read. It is the clearest explanation of a bundled subscription offer we have shipped.

Result

Converts around 8% where the award LP converted 2.5%, roughly 4x, and 95% of buyers take the subscription. Win-win: lower AOV, much higher volume, and a recurring relationship.

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