The Grounding CoListicle+8% CVR vs PDP

5 reasons for better sleep

The page

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The job

Top-of-funnel Meta traffic arriving warm from an educational video creative. Replaced the PDP as the cold-traffic destination and stayed the main ad destination for five months.

The angle

Keep the visitor warm after the educational video instead of dropping them onto a product page that assumes they already get it.

What to steal

The 'How it works' infographics plus the comparison table. The table compares grounding sheets to traditional sheets, the category, not to competitors. Every competitor compares against each other; framing against the category is what actually moves a first-time buyer.

Result

Converted roughly 8% better than the product page for cold traffic and scaled with the top creatives for five months.

Want pages like this on your store?

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