We tested the most popular hydrogen water bottles

The job

Cold Meta traffic. Built and written by us for product-aware shoppers who are comparing alternatives before buying.

The angle

Post-purchase surveys and reviews showed a big slice of buyers arrive already comparing specific competitor bottles. So instead of pretending competitors do not exist, the page reviews them honestly, with real links to their product pages. That honesty is what makes the verdict credible.

What to steal

Each competitor gets a pros and cons breakdown, and the cons dropdown is open by default while pros start collapsed. Honest content, deliberate defaults.

Result

One of the top-3 landing pages in the account, used by one of the top-spending ads and driving a large share of revenue.