Homepage redesign

The job

The first brand touch for organic and social visitors (not paid traffic). Tested head-to-head against the old homepage.

The angle

Rebuilt from three inputs: scroll-rate and click-through analysis of the old homepage, and voice-of-customer research on the maternity pillow, using the exact language customers use about why they buy.

What to steal

The 'Pregnancy is hard, your sleep shouldn't be' section: one well-designed block that communicates every core benefit of the maternity pillow in the customer's own framing.

Result

+12% revenue per visitor against the old homepage at 99% confidence.

What we'd do next

The brand is actively expanding beyond the pillow, so the next move is another redesign that showcases the newer hero products instead of being pillow-only.